James Moffat | The Fractional CMO
+44 (0) 7376096501
The
Fractional
CMO
Part time, Cost effective
High impact, Strategic
Marketing expertise.
Hello, I'm James,
Your Fractional CMO
I’m James Moffat, a seasoned business and marketing leader with 25 years of experience in management, sales, marketing, and growth.
18 Years ago I founded my own marketing agency which is still going strong today. During that time I’ve had the privilege to work with renowned brands like Samsung, HSBC, Argos, Sainsbury's and various fast-growing startups and scale-ups such as Dentally and Foundry.
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I work virtually and in person with marketing teams, founders and CEOs to deepen your leadership team's marketing expertise without adding the expense of a full time employee. I will help you define & deliver an impactful marketing strategy that supports your business goals. I help you achieve through clear, impactful, & effective strategic marketing support.
What can you expect from a Fractional CMO?
A virtual CMO comes with all the benefits of an external marketing consultant, but with the additional assurance of being committed to your business – working towards agreed objectives, for an agreed number of days per month. Consider it more like a part-time Chief Marketing Officer – an ideal option for businesses that know they need more, but aren’t able to justify a full-time expense.
I work with marketing, business and sales leaders to develop and support the development and execution of impactful and effective sales and marketing strategies in B2B, E-commerce, consumer brands, SMEs and fast growth Investor backed firms.
For SMEs and Owner Managed Businesses
As a business founder myself, I understand the unique challenges of being an owner-manager. Marketing needs to drive real results, not just act as a support function. However, justifying a large expensive senior team can be difficult, and often well intentioned, junior teams are left to fend for themselves.
I offer practical advice and mentorship to help your marketing team deliver results that help drive business outcomes and revenue, rather than being seen as a support function or simple a necessary cost.
By providing targeted support to your marketing lead and strategic guidance to you, we can ensure your marketing efforts align with your business goals and contribute to sustained growth.
For Investor backed fast growth businesses.
I have two decades of experience helping VC, Angel, and PE-backed companies, particularly in SaaS and tech, to scale effectively.
I focus on supporting the sales and marketing team (be it one person or many) to define and deliver on a succinct and clear marketing strategy that aligns with the business needs, whether that’s setting up demand generation, ABM, inbound PLG or any other flavour of approach.
I’ve guided teams to achieve rapid exits, such as scaling Dentally from 1,000 to over 5,000 users in 18 months, leading to a successful acquisition. Speak to me today to find out how!
Testimonials
Here is a sample of what some of the people who have worked with me over the years have had to say.
Nick Davies, CEO, dentally.com
James helped us accelerate our growth from just a few hundred thousand and annual revenue through to millions of annual revenue.
In addition to that he's helped us through an acquisition and they continue to help us post acquisition, scaling dentally out globally
Andrew Mills, VP Samsung
I joined Samsung as European VP of B2B with a remit to build a European enterprise business from the ground up.
James helped deliver on the brief and went above and beyond and ensured that we had a huge impact in the market.
Andrew Davies, CMO Paddle
I've used James in multiple businesses including the business i co-founded, Idio, and the business that acquired called Optimizely. where i ran global marketing.
I'm a big fan of James.He's super pragmatic they get going fast and they blend creative thought with strategic depth and they really challenge you through that process.
Click the button below to organise a an initial free 30-minute coffee, chat and consultation, where you can discuss your business needs, situation, team, objectives, and timescales.
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This will help me understand your requirements and provide you with an idea of how I can assist.
I look forward to speaking to you!
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James